Leadership
Our leaders need to lead better.
Decisions, feedback, communication, trust, accountability, and change.
Discuss your leaders
Lighthouse Leadership Consultants™ · Enterprise strategy
AI can help people work faster. Lighthouse helps leaders and teams get better at the human work that keeps the business moving.
Leadership. Sales. Communication. Judgment. Trust.

Selected clients, stages, and collaborators
Washington National Opera · UNC Charlotte · Philadelphia SHRM · Elevate Digital · GABA
Selected work, stages, and collaborations. Organization names describe the context of the work.
Start with the business problem
Keynotes, working sessions, leadership retreats, and strategic advisory built around what your people need to do next.
Leadership
Decisions, feedback, communication, trust, accountability, and change.
Discuss your leadersTeams
Sales, leadership, execution, hard conversations, and human judgment.
Discuss your teamBusiness movement
A market, idea, partnership, customer opportunity, leadership transition, or strategic priority.
Discuss the priorityStrategic advisory
Kristi sees the enterprise hiding inside valuable ideas. She connects strategy, language, trusted relationships, market access, experience design, and commercial follow-through so the opportunity can become easier to understand, support, and move.
Clear thinking and candid counsel for leaders navigating consequential decisions, growth, visibility, and organizational change.
Programming and curriculum that strengthen authority, commercialization readiness, decision-making, and the ability to communicate value.
Positioning, partnerships, curated access, and executive experiences designed around a new market or strategic priority.
Keynotes, workshops, executive retreats, diagnostics, and Rare Rooms™ built around what leaders need to move together.
UNICORN Leader™ · Innovation + change
Recognition, experimentation, learning, and communication shape whether people contribute during transformation. Kristi’s book gives this work practical tools, including a Braggy Board and an Innovation Wall.
Use UNICORN Leader™ practices to make contribution, ideas, and learning visible.
Apply Authentic Authority™ to feedback, performance conversations, change communication, and sales.
Use BetterStory Studio™ to try the idea, hear the response, and sharpen the next ask.
The human work · 2027 and beyond
Think. Decide. Communicate. Lead. Sell. Challenge. Listen. Give feedback. Build trust.
Authentic Authority™ helps people discuss trust, communication, and decision-making.
Explore Authentic Authority™BetterStory Studio™ lets teams test messages and unfinished ideas with real human feedback.
Bring the Studio to your teamRare Rooms™ bring people together around an actual business goal.
Design a Rare Room™Lighthouse Wellness examines the conditions people need to keep performing well.
Explore human capacityDocumented outcomes
A keynote. A leadership engagement. Two purposeful room applications. See what Lighthouse did and what happened next.
Three applications connect human insight to business results and continuing work.
01 / NC TECH · September 29, 2026
3 engagements in 3 hours · Books sold out
02 / Confidential enterprise leadership engagement · September 2026
$2.3M saved through hiring decisions · Under 8 hours
03 / Rare Rooms™ · Cultural, philanthropic, and business applications
$20,000 raised · Ongoing client work · A new co-host partnership
Additional reported client outcomes
reported compensation increase and a new executive role after five sessions
reported increase in sales conversations for a wealth advisory business
reported increase in booked business for a hospitality client
from CFO uncertainty to a paid fractional consulting engagement
“Kristi’s energy and authenticity moved the room. It was an unforgettable experience that left people ready to use what they learned.”
“Honesty, integrity, empowerment, passion, and confidence became hallmarks of our management team.”
Rare Rooms™
Rare Rooms™ bring carefully selected people together around a clear business goal. We design who belongs, what happens in the room, what needs to be asked, and what happens after everyone leaves.
Pinnacle Powered™ brings the Rare Rooms™ method inside your organization.
BetterStory Studio™ gives teams a live place to test sales conversations, leadership messages, and unfinished ideas, hear real reactions, and try again.
Current strategic work
Selected active engagements show how Lighthouse combines advisory judgment, founder development, leadership experience, and market-making. Current work is identified separately from completed outcome proof.
Cultural and philanthropic rooms
Kristi helped an advisory client create the WNO Rare Room™ at Field & Main. Thirty guests and $20,000 raised in support of Washington National Opera. The work has continued through that client relationship.
The Voice at the Table™, October 8 in Tysons: upcoming work around guest curation, conversation, relationships, and follow-through.
See the Rare Rooms™ applicationCompleted September room · Upcoming October collaborationGlobal commercialization
Kristi serves as Strategic Advisor, Sponsorships & U.S.–Africa Partnerships. She helps GABA convert Global Africa and Caribbean relationships into credible sponsor, institutional, government, investor, market-access, and commercial pathways. Current work includes the September 8–10 Global Africa Summit in Charlotte and defining paid 2027 advisory, cohort, and curated-room scopes.
See the Global Africa Summit Active strategic advisory and 2027 scope developmentFounder development
Kristi is Global Head of Founder Programming and Curricular Development. She is developing founder-readiness programming and will facilitate Invested: An AYANA Founder Readiness Workshop at Austin Tech Week on October 26.
Visit AYANA Capability in productionMarket expansion
Lighthouse is Elevate Digital's Charlotte market-development and executive-experience partner. The work includes private prospect rooms, the November 3 INFUSION Charlotte event, and commercial follow-through into 2027.
See INFUSION Charlotte Active strategic partnershipExecutive alignment
Delivered a multi-day executive alignment and leadership experience for a senior team in Baltimore.
Completed · September 2026Opening keynote
Opening keynote for 300+ attendees. Standing ovation. Books sold out. Within three hours, Kristi was hired for a leadership retreat, a workshop, and a keynote.
Completed · September 29, 2026Private-room architecture
Pinnacle Powered™ brings the Rare Rooms™ method inside your organization.
We help you build a room around a business goal, choose who should be there, shape the conversation, make the ask, and follow through.
Enterprise application of Rare Rooms™Joint operator room
The first Operator Dinner was called “an absolute slam dunk.” Drew Burdick and Kristi Straw return to the table with a second Charlotte room on October 29.
Repeat partnership · 2026Organizational names describe the context of Kristi's work and do not imply endorsement. Confidential work is described without identifying the client.

Now moving
November 12 · Charlotte
Portraits, dinner, cocktails, dancing, and a guest list designed for real connection. Tickets are $200.
Explore the PromNext · UNC Charlotte
The next live story and authority lab. See current dates and ticket options on the Studio site.
Explore BetterStory Studio™Completed · September 29 · Asheville
Opening keynote. 300+ attendees. Standing ovation. Books sold out. Three new engagements within three hours: a leadership retreat, a workshop, and a keynote.
See the speaker lineupNovember 3 · Charlotte
An invitation-only AI and digital transformation event at Lincoln Street Kitchen & Cocktails. Lighthouse is the Pinnacle Powered™ partner for the Charlotte room.
See INFUSION CharlotteOctober 14 · Charlotte
Michael Straw, MA
Principal + Chief Wellness Officer, Lighthouse Wellness
Human Capacity + Sustainable Performance
Lighthouse Wellness is the human-capacity application of Lighthouse Leadership Consultants. Michael is Lighthouse’s primary human-systems authority. He brings more than 20 years of behavioral-health experience to organizational questions involving decision load, manager capacity, change fatigue, recovery, trust, and sustainable performance.
The October 14 working Rare Room™ will examine what organizations ask people to carry and what those people need.
Explore Lighthouse WellnessOctober 29 · Charlotte
The second operator room with Drew Burdick, returning after a June experience he called “an absolute slam dunk.”
Private invitations opening soon
Kristi Straw, MBA
Kristi helps credible people make their value easier to understand, place, and buy. Then she builds the strategy, relationships, rooms, and commercial architecture around what needs to move.
She is the founder and CEO of Lighthouse Leadership Consultants™, creator of Authentic Authority™, The Pinnacle Dinner™, BetterStory Studio™, and Rare Rooms™, and author of the bestselling UNICORN Leader™.
A clear next step
Discover your authority archetype and receive the matching guide.
Take the assessmentTurn the value in your work into language people can understand and repeat.
Get AMPLIFIEDA focused 45-minute session to clarify your message, proof, and next move.
Build your blueprintThree private sessions for an experienced leader making a serious career move.
Explore the sprintPrivate executive and strategic authority engagements are scoped through a direct conversation.