The founder joins every important call.
Your team needs language and judgment they can use when you’re out of the meeting.
Sales strategy + Corporate BetterStory Studio™
Give your team a conversation they can move forward.
Your people need to connect the work to what the buyer cares about, explain its value, and agree on a useful next step. Bring actual sales conversations, buyer questions, and asks.
See scope + investment ↓
When this work fits
What happens after a buyer says, “That sounds interesting”?
The offer takes too long to explain.
A script, presentation, or product lineup makes the next step harder to understand. Sales needs to follow the client’s decisions and desired outcomes.
Good conversations stall.
People leave without an agreed next meeting, decision owner, or useful ask. Managers need a way to reinforce better follow-through.
Live practice
Corporate BetterStory Studio™
A four-hour working session for 8–14 participants. Your team works on real messages and asks, tests what people hear, and practices moving the conversation forward.
Before the session
- A 30-minute sponsor call to define the business purpose.
- One brief per participant, based on a real conversation or ask.
During the session
- Live practice explaining the value in the buyer’s language.
- Feedback on what people understand, remember, and would do next.
- Practice the ask and follow-through.
After the session
- A two-page team summary.
- Useful language and next actions from the session.
- The session is delivered without recording.
Sales strategy + leadership
Work on the process behind the conversation.
If the need spans the client journey, offer lineup, sales process, or manager reinforcement, we define a custom engagement. Scope can combine strategic review, live team work, and sales leadership advisory.
We agree on the process decisions, assets, team involvement, and progress measures before work begins.
Experience in practice
A sales process built around the client journey.
In her first role after corporate, Kristi led partnerships and collaboration with Shannon and Amy at Joyful Business. She helped shorten the call script and change the sales process to reflect the client journey and outcomes. That work also changed the product funnel and lineup.
The example shows work across sales, offers, and client decisions. A quantified time reduction or revenue result is not published for this case.
See the sales process example →Cost of Avoidance™
Look at the work a stalled conversation creates.
- Founder time spent rescuing or repeating a sales explanation.
- Preparation and meetings that produce no agreed next action.
- Qualified opportunities delayed because the buyer cannot explain the value internally.
- Team frustration when people cannot tell what to improve.
Before choosing a format, ask: What should the buyer understand, and what decision should this conversation help them make?
Scope + investment
Corporate BetterStory Studio™: $12,000 + travel.
The defined engagement is a four-hour session for 8–14 participants, the 30-minute sponsor call, one brief per participant, and a two-page team summary.
Sales strategy, sales leadership, and ongoing reinforcement receive a custom proposal. Added sessions, broader process work, additional participants, and implementation are agreed separately.
Choose your next step
Tell us what you’re considering.
You can ask for relevant details, a recommendation, or a project conversation. Start with the opportunity or goal. You can add context and timing if useful.
Request details, a recommendation, or a project conversationLighthouse reviews your request and responds about the next step you selected. Your inquiry creates no booking or payment obligation.
Compare the ways to work with Lighthouse →