Founder. Disruptor. Executive Whisperer. Kristi Straw is a corporate strategist turned visibility catalyst, known for her transformational frameworks, bold leadership development, and industry-changing influence. As the creator of the UNICORN Leader™ framework and Authentic Authority™ Archetype Quiz, Kristi helps firms and founders lead with precision, presence, and purpose.
One founder. Three platforms. One mission.
[B2B] Strategic consulting, leadership visibility, assessments, and custom advisory for firms navigating growth, culture, or transformation.
[B2C] Personal brand strategy, speaker development, and thought leadership elevation for consultants, creatives, and changemakers.
[Media Hub] Home of Kristi’s books, podcast, press, and high-level conversation starters.
Leadership today demands trust, clarity, and influence that aligns. That’s what we deliver.
