UNICORN Leader™ · For organizations

Help people innovate and move through change.

Your strategy needs people who can speak up, try something new, give useful feedback, and act on what they learn.

UNICORN Leader™ connects practical leadership to those everyday behaviors. Bring Kristi Straw in for a keynote, team workshop, or advisory engagement shaped around your situation.

Discuss your organization
Kristi Straw engaging the audience at her NC TECH opening keynote
NC TECH opening keynote · September 29, 2026.

Executive experience

She’s led the people doing the work.

102 banks · 500+ employees

President of Retail Banking at Bank OZK. Responsibility for people, performance, and operations at scale.

550+ employees

Chief Retail Banking Officer at Truliant. Led retail banking, wealth management, and the call center.

Read Kristi’s career record →
Close-up of UNICORN Leader at the NC TECH Summit for Women in Tech

From the page to the workplace

A book people can use. Work teams can practice.

At NC TECH on September 29, Kristi’s opening keynote connected human judgment, trust, and decision-making to the modern workplace. Every book she brought sold. Within three hours, she was hired for a leadership retreat, a workshop, and a keynote.

Bring a team challenge, then connect leadership practices and communication tools to what your people need to do next.

Explore the book + free assessment →

Start with a real workday

What happens in the next meeting?

Contribution

Good work keeps disappearing.

Use the Braggy Board to make contribution visible. Ask people what they did, who it helped, and why it mattered.

Experimentation

Ideas stay in people’s heads.

Use an Innovation Wall to surface an unfinished idea. Name the problem, the smallest test, and who will review it.

Learning

The same mistakes keep returning.

Make learning part of the work. Ask what happened, what you learned, and what the team will change next.

Starting applications of practices in UNICORN Leader™. A team engagement connects the tools to your actual challenge.

One connected body of work

Conditions. Communication. Practice. Action.

UNICORN Leader™

Build leadership practices that support contribution, innovation, learning, and change.

Authentic Authority™

Developed after the book, this tool helps people understand and adapt how they communicate and build trust in leadership, feedback, performance conversations, and sales.

Explore Authentic Authority™ →

BetterStory Studio™

Practice a real message, recommendation, or ask. Hear how it lands and improve it before the consequential conversation.

Explore the live lab →

The business problem determines the combination. Bring the situation your team needs to work through.

Choose the format around the work

Bring the challenge. We’ll shape the engagement.

Keynote

Give your audience a participatory experience and useful leadership language they can apply.

Team workshop

Work through real communication, feedback, innovation, or change scenarios with your people.

Executive advisory

Continue the work on decisions, leadership communication, accountability, and follow-through.