President of Retail Banking at Bank OZK. Responsibility for people, performance, and operations at scale.
UNICORN Leader™ · For organizations
Help people innovate and move through change.
Your strategy needs people who can speak up, try something new, give useful feedback, and act on what they learn.
UNICORN Leader™ connects practical leadership to those everyday behaviors. Bring Kristi Straw in for a keynote, team workshop, or advisory engagement shaped around your situation.
Discuss your organization
Executive experience
She’s led the people doing the work.
Chief Retail Banking Officer at Truliant. Led retail banking, wealth management, and the call center.

From the page to the workplace
A book people can use. Work teams can practice.
At NC TECH on September 29, Kristi’s opening keynote connected human judgment, trust, and decision-making to the modern workplace. Every book she brought sold. Within three hours, she was hired for a leadership retreat, a workshop, and a keynote.
Bring a team challenge, then connect leadership practices and communication tools to what your people need to do next.
Explore the book + free assessment →Start with a real workday
What happens in the next meeting?
Contribution
Good work keeps disappearing.
Use the Braggy Board to make contribution visible. Ask people what they did, who it helped, and why it mattered.
Experimentation
Ideas stay in people’s heads.
Use an Innovation Wall to surface an unfinished idea. Name the problem, the smallest test, and who will review it.
Learning
The same mistakes keep returning.
Make learning part of the work. Ask what happened, what you learned, and what the team will change next.
Starting applications of practices in UNICORN Leader™. A team engagement connects the tools to your actual challenge.
Choose the format around the work
Bring the challenge. We’ll shape the engagement.
Keynote
Give your audience a participatory experience and useful leadership language they can apply.
Team workshop
Work through real communication, feedback, innovation, or change scenarios with your people.
Executive advisory
Continue the work on decisions, leadership communication, accountability, and follow-through.