Help founders turn innovation into a decision someone can make.

Technical expertise needs a commercial path: who needs the work, why it matters, what evidence supports it, and what to ask for next. Kristi facilitated Ayana’s INVESTED Founder Readiness workshop during Women in Tech Day at Austin Tech Week.

91 readiness submissions

The organizer’s post-event recap reported 91 Founder Readiness submissions. These are submissions, rather than a count of unique participants.

Five investment lanes

The session examined what founders needed next across capital, capacity, connection, visibility, and structure.

Conversation beyond the session

The organizer recap described founders staying afterward to compare notes and wearing their investment-lane stickers through the week.

“We got great feedback on Kristi’s session. Highly engaged audience and lots of energy in the room.”
Emily Gupton · President, Austin Women in Technology · Organizer feedback, November 6, 2026

The submission count and participation observations come from the organizer’s recap. They describe readiness and engagement; revenue, funding, and customer conversion were not measured in this recap.

Apply the work to your organization

For founders and innovation teams, the work is to explain the buyer’s problem, test the commercial assumptions, and make a useful next ask. For sponsors and ecosystem leaders, define the audience and the decision the program should support.

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