The UNICORN Leader™ Framework: Redefining Leadership for the Modern Era

UNICORN - Unique, Nimble-Nurturing, Inspiring, Compassionate, Optimistic, Resilient, Noble

An original concept developed by Kristi Straw, MBA., each trait represents a fundamental aspect of effective leadership that not only drives ​performance but also inspires a positive, innovative, and resilient organizational ecosystem.

The Blueprint to Visionary Impact

The UNICORN Leader™ Framework is more than just a set of traits — it’s a strategic advantage in a rapidly evolving world of work. Leaders are expected to do more than drive results; they’re required to build cultures where people feel valued, engaged, and empowered to innovate.

Why Choose the UNICORN Leader™ Framework?

Because the future of work demands leaders who go beyond traditional metrics of success. Leaders need to create environments that are resilient, inclusive, and driven by genuine connection. The UNICORN Leader™ Framework is designed to cultivate these essential traits, setting leaders apart as visionaries who make a lasting impact.

Ready to Measure Your Leadership Against the Traits that Drive True Transformation?

Take the next step toward impactful leadership. The UNICORN Leader Impact Assessment will give you a clear picture of how your leadership aligns with the transformative traits that define success in today’s workplaces.

👉 Take our UNICORN Leader Impact Assessment today and begin your journey toward becoming a bold, resilient, and purpose-driven leader. 

Kristi in Action!

🎙️ Kristi and Tanqueray on the Rocks - Bold Conversations, Real Impact

Candid, no-holds-barred discussions on Kristi and Tanqueray on the Rocks drop every Friday, where Kristi Straw and co-host Tanqueray bring you powerful insights into leadership, confidence, and building a legacy.

Each episode goes beyond surface-level talk, tackling the real challenges and strategies that drive meaningful change. Whether you’re a leader aiming to broaden your influence or someone ready to disrupt the status quo, tune in for conversations that are as bold as they are transformative.