Next public room: BetterStory Studio™ Raleigh, September 23 Reserve a seat

Executive strategy. Authority. Commercial movement.

Make valuable expertise easier to understand, trust, and buy.

Lighthouse helps leaders, teams, and organizations turn credibility into clearer decisions, stronger market position, and commercial movement.

Created by Kristi Straw, executive strategist, speaker, and market maker for expertise.

Kristi Straw leading an interactive leadership workshop
Strategy people can use at 2 p.m. on a Tuesday.

Selected clients, stages, and collaborators

First National Bank NC TECH California Credit Union TEDx gBETA Charlotte Health ArtPop Street Gallery Premier Sotheby's International Realty
1,500+ leaders and sales professionals assessed
$4.2M+ moved through Lighthouse Rare Rooms™
3,000+ copies of UNICORN Leader™
9.7/10 likelihood to return to The Pinnacle Dinner™

One strategic home

Start with what needs to move.

Lighthouse connects individual authority, team trust, executive strategy, and designed proximity. Choose the path that matches the decision in front of you.

01

For leaders and founders

Make your authority legible.

Clarify how you lead, what you know, and the next move your experience is ready to support.

  • Authentic Authority™ Assessment
  • Trusted Brand Blueprint™
  • Career Clarity Sprint™
  • Executive Recalibration™
  • Strategic Authority™
Explore individual pathways
02

For teams and organizations

Build confidence and cohesion.

Give leaders and teams a shared language for trust, decision-making, communication, and execution.

  • Executive and team diagnostics
  • Keynotes and workshops
  • Leadership and sales activations
  • Executive retreats
  • Private strategic advisory
Discuss an organization
03

For market makers and partners

Design the conditions for movement.

Build the room, trust architecture, relationships, and follow-through around what the business needs to move.

  • The Pinnacle Dinner™
  • BetterStory Studio™
  • Pinnacle Powered™
  • Build Your Own Rare Room™
  • Custom partner activations
Explore Rare Rooms™

Strategic advisory

Bring Kristi in when the opportunity is bigger than the brief.

Kristi sees the enterprise hiding inside valuable ideas. She connects strategy, language, trusted relationships, market access, experience design, and commercial follow-through so the opportunity can become easier to understand, support, and move.

01

Executive strategy

Clear thinking and candid counsel for leaders navigating consequential decisions, growth, visibility, and organizational change.

02

Founder readiness

Programming and curriculum that strengthen authority, commercialization readiness, decision-making, and the ability to communicate value.

03

Market expansion

Positioning, partnerships, curated access, and executive experiences designed around a new market or strategic priority.

04

Enterprise experiences

Keynotes, workshops, executive retreats, diagnostics, and Rare Rooms™ built around what leaders need to move together.

Authentic Authority™

How you naturally create trust matters.

Authentic Authority™ gives leaders, teams, and sales professionals a practical shared language for how credibility lands, how decisions move, and how different authority styles work together.

It is built for positive executive confidence and cohesion, not for labeling people as problems to fix.

CatalystCreates momentum
ArchitectBuilds the structure
VisionaryShows what is possible
AnchorCreates steadiness
StrategistClarifies the move

A clear next step

Begin where you are. Build from there.

Free

AAAQuiz.com

Discover your authority archetype and receive the matching guide.

Take the assessment
Under $97

AMPLIFIED

Turn the value in your work into language people can understand and repeat.

Get AMPLIFIED
$395

Trusted Brand Blueprint™

A focused 45-minute session to clarify your message, proof, and next move.

Build your blueprint
$2,900

Career Clarity Sprint™

Three private sessions for an experienced leader making a serious career move.

Explore the sprint

Private executive and strategic authority engagements are scoped through a direct conversation.

Documented outcomes

Proof, not adjectives.

Clearer authority changes what people can recognize, recommend, fund, hire, and move.

$120K

compensation increase and a new executive role

140%

increase in sales conversations for a wealth advisory business

100%

increase in booked business for a hospitality client

Weeks

from CFO uncertainty to a paid fractional consulting engagement

“Kristi’s energy and authenticity moved the room. It was an unforgettable experience that left people ready to use what they learned.”

Cathy Truong, Operations Manager, California Credit Union

“Honesty, integrity, empowerment, passion, and confidence became hallmarks of our management team.”

Jaime C., Chief Credit Officer, National Community Bank
Kristi Straw facilitating a live room for business leaders
Trust is designed into the room, not left to chance.

Rare Rooms™

Strong relationships need architecture.

Rare Room™ is the Lighthouse methodology for engineering high-trust environments around a specific business reason. BetterStory Studio™ makes authority and language visible. The Pinnacle Dinner™ moves relationships and opportunity. Pinnacle Powered™ brings the methodology inside organizations.

$4.2M+ documented movement 100% opt-in Valued Village™ 9.0/10 curation score
Design a Rare Room™

Current strategic work

The work is already operating at enterprise scale.

Selected active engagements show how Lighthouse combines advisory judgment, founder development, leadership experience, and market-making. Current work is identified separately from completed outcome proof.

Global commercialization

GABA

Kristi is Strategic Advisor for Sponsorships and U.S.–Africa Partnerships. Her work includes summit strategy, executive rooms, capital proximity, and market access around the September 8–10 Global Africa Summit in Charlotte.

See the Global Africa Summit Active strategic advisory work

Founder development

AYANA

Kristi is Global Head of Founder Programming and Curricular Development. She is developing founder-readiness programming and will facilitate Invested: An AYANA Founder Readiness Workshop at Austin Tech Week on October 26.

Visit AYANA Capability in production

Market expansion

Elevate Digital

Lighthouse is Elevate Digital's Charlotte market-development and executive-experience partner. The work includes private prospect rooms, the September 30 INFUSION Charlotte event, and commercial follow-through into 2027.

See INFUSION Charlotte Active strategic partnership

Executive alignment

Confidential life sciences company

Designing and delivering a multi-day executive alignment and leadership experience for a senior team in Baltimore.

Current confidential engagement

Opening keynote

NC TECH

Bringing Authentic Authority™ to 350+ leaders at the Summit for Women in Tech in Asheville.

September 29, 2026

Private-room architecture

Pinnacle Powered™

Designing executive activations that connect the right people, surface what matters, and move qualified relationships into clear next steps.

Enterprise application of Rare Rooms™

Joint operator room

StealthX × Lighthouse

The first Operator Dinner was called “an absolute slam dunk.” Drew Burdick and Kristi Straw return to the table with a second Charlotte room on October 29.

Repeat partnership · 2026

Organizational names describe the context of Kristi's work and do not imply endorsement. Confidential work is described without identifying the client.

Now moving

Current rooms, stages, and activations.

September 29 · Asheville

NC TECH Summit for Women in Tech

Kristi opens the summit with the Authentic Authority™ keynote for 350+ attendees.

See the speaker lineup

September 30 · Charlotte

INFUSION Charlotte with Elevate Digital

An invitation-only AI and digital transformation event at Lincoln Street Kitchen & Cocktails. Lighthouse is the Pinnacle Powered™ partner for the Charlotte room.

See INFUSION Charlotte

October 14 · Charlotte

Lighthouse Wellness

Lighthouse Wellness addresses the conditions people need to perform well under sustained pressure. Mike Straw, Lighthouse Chief Wellness Officer, leads the wellness point of view. The October 14 working Rare Room™ will examine what organizations ask people to carry and what those people need.

Private interest list opening soon

October 29 · Charlotte

Operator Dinner with StealthX

The second operator room with Drew Burdick, returning after a June experience he called “an absolute slam dunk.”

Private invitations opening soon

November 12 · Charlotte

The Pinnacle Prom™

The final Charlotte Pinnacle experience of 2026. Black tie optional. Every seat intentional.

Explore The Pinnacle Prom™
Kristi Straw presenting at Philly SHRM
Standing-room-only at Philly SHRM.

Kristi Straw, MBA

Executive strategist. Speaker. Market maker for expertise.

Kristi helps credible people make their value easier to understand, place, and buy. Then she builds the strategy, relationships, rooms, and commercial architecture around what needs to move.

She is the founder and CEO of Lighthouse Leadership Consultants™, creator of Authentic Authority™, The Pinnacle Dinner™, BetterStory Studio™, and Rare Rooms™, and author of the bestselling UNICORN Leader™.

  • 2026 NC TECH opening keynote
  • 2025 GlobeSt. Woman of Influence
  • Career Mastered Leadership in Action Honoree
  • Mecklenburg Times Most Influential Women in Charlotte
Bring Kristi Into the Room