<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>Lighthouse Ideas</title><link>https://lighthouseleadershipconsultants.com/ideas/</link><description>Leadership, sales, and human judgment from Kristi Straw.</description><item><title>Turning Expertise Into Business Value: Five Lessons From Women in Sales</title><link>https://lighthouseleadershipconsultants.com/ideas/turning-expertise-into-business-value-women-in-sales/</link><guid>https://lighthouseleadershipconsultants.com/ideas/turning-expertise-into-business-value-women-in-sales/</guid><pubDate>Fri, 23 Oct 2026 12:00:00 GMT</pubDate><description>Kristi Straw shares five lessons on buyers, compensation, decision authority, AI, and entrepreneurship from the Women in Sales Retreat in New Orleans.</description></item></channel></rss>